On-Premise Trends.
The on-premise industry, which includes bars, restaurants, and cafés, is undergoing significant changes driven by evolving consumer preferences. Gone are the days of traditional drink menus and static offerings. Today, consumers are more knowledgeable and adventurous, seeking unique experiences with every sip. The rise of craft cocktails, sustainability initiatives, and low- and no-alcohol options are just some of the trends reshaping the landscape.
Craft Cocktails and Customisation
One major shift has been the rise of craft cocktails. According to the Distilled Spirits Council, craft cocktails have seen significant growth, with consumers increasingly looking for premium ingredients and personalised drink experiences. In fact, 80% of consumers are willing to pay more for a unique cocktail that aligns with their preferences. This demand for customisation is pushing bars and restaurants to rethink their drink offerings, moving away from generic mixers and towards bespoke, artisanal ingredients.
Sustainability in the On-Premise Space
Sustainability is another growing demand in the on-premise industry. A Mintel report found that 39% of UK consumers are more likely to purchase from bars and restaurants that promote sustainable practices. From locally sourced ingredients to eco-friendly packaging, consumers are increasingly conscious of the environmental impact of their purchases. This trend is being embraced across the industry, with establishments focusing on reducing waste, offering reusable drinkware, and supporting sustainable brands.
Low and No-Alcohol Beverages
Perhaps one of the most significant changes is the surge in low- and no-alcohol beverages. The IWSR Drinks Market Analysis reports that global sales of no- and low-alcohol drinks are expected to grow by 31% between 2020 and 2024. This shift reflects a broader trend towards mindful drinking, with consumers becoming more health-conscious and seeking lighter alternatives without sacrificing flavour or experience. Bars and restaurants are expanding their menus to offer more exciting, non-alcoholic options that cater to this growing demand.
Experiential Drinking
Finally, consumers are seeking more than just a drink – they’re looking for an experience. The pandemic accelerated this trend, with bars and restaurants turning to immersive dining experiences and creative drink offerings. Interactive cocktail classes, themed drink nights, and even at-home drink kits have allowed the on-premise industry to thrive in an ever-evolving market.
To find out how Hyble can streamline your sales process and help you stay ahead of industry trends, get in touch with us today.