Menu Psychology.

The design of a menu can have a significant impact on consumer choices, particularly in the alcohol industry. By understanding the psychology behind menu layout and pricing, bars, restaurants, and cafés can encourage customers to make specific choices, boosting sales and enhancing the customer experience.

The Power of Menu Layout

Studies show that menu layout can affect how consumers make decisions. According to Menu Masters, the strategic placement of high-margin items on a menu can increase sales by as much as 30%. For example, placing more expensive cocktails at the top or in highlighted sections can draw attention and prompt consumers to choose these options.

Menu Descriptions and Wording

Menu descriptions are also key. Using evocative language that appeals to the senses can encourage customers to choose particular items. Descriptions that focus on the experience of the drink, such as "a refreshing citrus blend with a hint of spice," can evoke emotions and help customers visualise their experience, increasing the likelihood of purchase.

Price Psychology

Finally, price psychology plays a role in consumer decision-making. The use of rounded numbers or "charm pricing" (e.g., £5.99 instead of £6.00) can subtly influence purchasing behaviour. Research from Cornell University suggests that consumers are more likely to choose items with prices ending in ".99" compared to rounded figures.

To find out how Hyble can streamline your sales process and help you stay ahead of industry trends, get in touch with us today.