Beyond the bar
The next stop on hyble’s roadmap
If you’re new to hyble, hi! If you’ve been following us for a while then you’ll know bits about our tech journey. But today, we’re taking you behind the scenes and beyond what happens in the bar. We’re taking you along with us on our app evolution journey that’s already revolutionizing the point of sale (POS) marketing world for blue-chip beverage industry clients, and all the tech bits in between.
Why, why, WHY?
You’re probably wondering about the why behind releasing a brand-new martech platform, right? Good question…
Our old martech platform, Brand Creator, originated from an idea around our founding family’s kitchen table at the turn of the millennium. The goal was to merge two technologies of the decade: the internet and digital printing, to establish a digital printing platform for a variety of enterprise businesses. However, as is the nature of the tech industry, staying relevant requires continuous investment in innovation. Without striving for next-gen solutions or enhancements, you risk falling behind the pack.
hyble enters the chat
We’re well aware that hyble was our worst-kept secret of 2023 as we gradually introduced it to our clients in over 50 countries.
hyble was crafted based on user feedback and aimed to address the pain points experienced by our original users on Brand Creator, all while enhancing product and user experience. Our users have remained at the forefront throughout this journey, with a select group of users actively contributing to continuous improvements during beta testing*. Even now, with our platform live and serving thousands of sales reps globally, we remain engaged in a constant feedback loop, striving to deliver a best-in-class product for our clients.
It’s looking pretty good, right?!
Let’s talk features, functionality & more
Although our Product and Engineering teams are constantly working on enhancing the user experience on hyble, and are regularly releasing new and enhanced features and functionality, some pretty awesome features have already landed.
Badges
Simple changes have the power to make a big impact. So, we brought our users our Badges section. Incorporating badges into any menu or POS item can be an effective way to visually communicate information about products, events, brand activations - and some may say a much more engaging way.
3D Preview
We don’t know about you, but being able to help your trade customers visualize what their POS will look like in 3D is a game changer. It’s a simple feature in hyble but is a firm favourite among our users and can help increase customer satisfaction.
Adding background images
Can’t find a template your customers likes? Although we find that hard to believe with the library of professionally designed templates we’ve developed, it’s no problem for our users. They’ve got the option to upload their own background image or select one from a library of high-quality stock imagery.
And coming to our users soon…
We’ve got some major and strategic new features in the pipeline that will help our users create high impact POS materials even quicker and easier than they can now with hyble. But that’s all we can share on this for now…make sure you’re following us on LinkedIn for more info coming soon.
Drop us an email to find out how hyble can help you boost sales now.
*Beta testing – “In software development, a beta test is the second phase of software testing in which a sampling of the intended audience tries out the product.” (Tech Target, 2024)
