Rise in No and Low.

The low- and no-alcohol beverage market has experienced rapid growth, particularly in the past few years. As consumers become more health-conscious and mindful of their drinking habits, these beverages have carved out a significant niche in the market.

Changing Consumer Preferences

The IWSR Drinks Market Analysis predicts that low- and no-alcohol drinks will see 31% growth globally between 2020 and 2024. The trend is driven by younger consumers, with millennials leading the charge. These consumers are seeking healthier alternatives without compromising on taste and experience.

Market Expansion

Brands are responding by expanding their low- and no-alcohol portfolios, offering everything from non-alcoholic beer and wine to spirits and ready-to-drink cocktails. According to Mintel, 25% of UK consumers have tried a non-alcoholic drink, and the number is only expected to grow.

Future of the Market

As demand for low- and no-alcohol options continues to rise, we can expect to see more innovation in this space, including new flavours, formats, and even health-focused benefits, further cementing the market's long-term growth.

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