Tech in Alcohol Marketing.

In an increasingly digital world, the alcohol industry is turning to technology to streamline marketing efforts and connect with consumers. From artificial intelligence (AI) to data analytics, tech is enabling more targeted and efficient marketing strategies.

Personalisation Through Data

AI-powered tools allow brands to collect and analyse vast amounts of consumer data. This data enables alcohol brands to create personalised experiences, such as recommending specific products based on previous purchases or location. As reported by Nielsen, 63% of consumers are more likely to engage with brands that offer personalised experiences.

Automation and Efficiency

Technology is also streamlining marketing processes. Automated platforms for managing digital campaigns, social media, and email marketing allow alcohol brands to focus their efforts on content creation rather than time-consuming administrative tasks. In fact, a HubSpot report found that 75% of marketers use automation to improve efficiency and drive growth.

To find out how Hyble can streamline your sales process and help you stay ahead of industry trends, get in touch with us today.