A Palette of Possibilities
2024 Design Trends Forecast
Are you prepared to immerse yourself in the vibrant world of alcoholic beverage marketing in 2024? Get ready for an exciting journey where creativity knows no bounds. Join us as we explore a visual adventure that blends tradition with rebellion, transforming the ordinary into something truly extraordinary.
In our 2024 Design Trends Blog, we’re not just flipping through pages; we’re tearing down the walls of convention. This isn’t your average trends roundup; this is an invitation to ride the wave of innovation and infuse your brand with the kind of style that turns heads and raises glasses.
We’re here to serve up the trends that’ll make your brand a trailblazer in an industry that’s anything but ordinary.
But, like any good trend forecast, we need to dig into this year’s trends to uncover the most loved and snubbed themes based on our global clients’ orders…
So, let’s recap on 2023
This year has been a wild, vibrant year where our clients have loved blending their brands with the lively spirit of cocktails and the laid-back vibes of happy hours. And oh, let’s not forget the sun-soaked days of spring and summer, where brands embraced the refreshing zest of citrus fruits, blooming florals, and the easy-breezy charm of beach bars.
Cocktails & Spirits and Spring/Summer themes were the stars, dominating half of this year’s themes used among our clients.
But it wasn’t just about the drinks and sunshine. As the seasons changed, lifestyle imagery and watercolours became the new cool.
And now, it’s time for the main event!
Drum roll please for our team’s 2024 design trends predictions…
Collages
Get ready for a design revolution! Envision a delightful fusion of graphics, cut-out images, masked textures, and playful typography—challenging the norms of minimalism. Imagine creative collages harmonising with clean, vibrant backgrounds and bold typography, creating unique designs adaptable for diverse brands.
Art Direction by Judy Prior
Venues daring to embrace a less polished style will thrive with collage-inspired designs. These will yield impactful, robust outcomes while exuding an effortlessly raw charm. Embracing this unsophisticated yet powerful aesthetic will allow brands to stand out and shine in the coming years!
Perfect placement: Night clubs, Rock bars, Student Clubhouses, Beer-centric designs.
Prominent Photography
A striking photograph isn’t just a snapshot; it’s a story frozen in time, a visual anthem that resonates with significance, impact, and popularity. It’s that picture-perfect moment etched in people’s minds, tied to specific events, individuals, or emotions.
Art Direction by Zeta Design
In the realm of design, prominent photography isn’t just a picture; it’s the pinnacle of premium, an upscale touch that adds depth and resonance. It’s the powerhouse that communicates themes or subjects in a direct yet captivating manner, grabbing attention effortlessly and leaving a lasting impression.
Perfect placement: Wine bars, Cocktail bars, Restaurants, holiday/seasonal activations.
Reeded Glass
Enter the reeded glasses revolution – a trend primed to make waves, particularly in the domain of luxurious spirits brands and chic locales. Embracing a modern interpretation of vintage aesthetics, these glasses and their reeded designs are destined to reimagine elegance. They embody tradition, sophistication, and a touch of intriguing abstraction.
Art Direction: Felix Gyssler & Niggi Bräuning
Perfect placement: Think High-End Cocktail bars. The absolute essential to imbue a stroke of texture that enlivens any lifestyle shot.
4. Bold Background Patterns
This trend is as bold as it gets! Get ready for designs that scream adventure, catch the eye, and yet maintain that touch of sophistication. It’s the perfect blend of daring and refined aesthetics.
Art Direction: Hey Porter
Perfect placement: Gin activations, using botanical patterns, and craft beer designs. Summer campaign designs could also benefit from bold, bright and colourful patterns.
5. Fluorized
Where vivid, electric colour palettes electrify the canvas. It’s like infusing your creation with a jolt of energy! These limited yet lively colour schemes aren’t just colours—they’re patterns waiting to burst forth, ready to bring your design to life in an exhilarating way.
Art Direction: Warriors Studio
Perfect placement: Night clubs, Game bars. Ideal for beer menus, especially crafted for the craft beer scene.
Wrapping up our visual expedition…
Through the landscape of 2024’s beverage alcohol marketing trends feels like stepping back from an ever-evolving masterpiece.
As we bid farewell to the sensational trends that coloured 2023—where cocktail spirits danced alongside breezy spring and summer vibes—we embrace a new chapter defined by daring, innovation, and authenticity.
The canvas of 2024 is splashed with vibrant strokes of creativity. Collage-inspired designs, impactful photography, premium reeded glass design, bold backgrounds, and electrifying colours stand tall as the cornerstones of next year’s visual narrative. They aren’t just trends; they are invitations for brands to craft narratives that mesmerise and captivate.
From infusing nightlife hotspots with raw charm to adding premium allure to wine bars, each trend offers a unique lens to showcase brand stories.
As we navigate the uncharted waters of 2024, these trends aren’t just signposts; they are beacons guiding brands towards unexplored realms of creativity. Embrace the unexpected, fearlessly experiment, and let your brand’s narrative flourish through these captivating design elements.
Let’s raise our glasses to the unbounded creativity that 2024 unfolds. Here’s to celebrating innovation, authenticity, and the artistry that transforms brands into icons in this ever-evolving tapestry of design.