The Case for Outsourcing Print and Design for POS Marketing.

At the start of the month, our team packed their bags and headed to Vegas to attend The National Beer Wholesalers Association (NBWA) Annual Convention. This event is a mecca for beer distributors in the US, where industry leaders gather to share insights, innovations, and upcoming trends. Naturally, we knew we had to be there to learn more about the dynamic world of beer distribution and the challenges its distributors are facing.  

In this blog, we’ll share some of the key insights that our team took away from the event, but first, let’s take a moment to appreciate our booth – shoutout to our Design team! 

As we were saying, the NBWA Convention was packed with insights. The biggie? Many distributors are stuck in the past by clinging to in-house print and design operations. But here’s the deal: outsourcing is the way to go.  

So, why should you make the move to outsource your POS marketing and follow in the footsteps of our global blue-chip beverage clients? Here’s why:  

1. Free up that precious warehouse space. 

If you are no longer producing your own POS marketing materials, then you don’t have to store them. Think of the overhead costs you would save not having to air condition and store excess POS materials in those huge warehouse facilities. But most importantly, think of the reduction in your carbon footprint and the land you’d be freeing up for green space! It’s a win, win for your business and the planet.  

2. Ditch the need to constantly reinvest in print equipment. 

Again, if you’re not printing it, then you don’t have to re-invest thousands upon thousands of dollars keeping your print equipment up to date with the latest technology. Your print partner can do that for you. 

3. Stick to what you know and focus on your core strengths. 

You’re a beer distributor, so focus on distributing and building upon your core strengths. How? By outsourcing the design and printing of your POS marketing to partners that specialize in this area.  

4. Access to unlimited production capacity. 

Like all markets, the beer industry is always evolving. If you’ve got access to unlimited production capacity, there really is no stopping you. By outsourcing the design and printing of POS marketing you can react quicker to opportunities without worrying about in-house resources. 

5. Avoid the headache of hiring for hard-to-fill roles. 

The recruitment market is a tough enough space making recruiting for these hard-to-fill roles even harder. Again, outsourcing your POS marketing materials eliminates the need to even hire for these roles in the first place.  

To summarise, if you’re still using an in-house team to create, print, and ship your POS marketing, you’re way behind. But the thing is, you don’t have to be. You can make the move to out-source the design and print of your POS marketing, just reach out to our team now.